Founded in 1952, Shakti Zarda Factory focuses on the chewing khaini segment, offering products designed for both the local and global markets. Our legacy is built on quality and tradition, driving us to meet diverse customer needs.
The company began with a single manufacturing unit equipped with one machine. Within the first two years, it secured a significant market presence in Delhi. Despite increased competition, Shakti Zarda Factory has consolidated its position as a leading independent manufacturer of khaini. Its comprehensive and versatile portfolio of brands and products ensures strong representation across all chewing khaini products and price segments.
Over the past 18 years, the company has uniquely integrated traditional manufacturing knowledge with modern entrepreneurial skills. This synergy has led to the successful production of diverse blends, ensuring a Swagat® line for every khaini consumer. Emphasizing up-to-date technology and environmental management, the company maintains strict quality specifications and utilizes cutting-edge technology. These efforts are appreciated by both specialized and wholesale trade, as well as millions of quality-conscious consumers.
After enhancing its production capabilities, Shakti Zarda Factory targeted countries where khaini chewing has been popular for centuries. The popularity of Swagat in India quickly spread to neighboring countries. The company began exporting its products to Gulf countries, Singapore, Malaysia, Thailand, and Africa. Further internationalization remains a primary focus for the company’s future endeavors.
At Shakti Zarda Factory, only the finest local and imported ingredients are used to meet customers’ discerning tastes. The factories are equipped with the latest German machines, utilizing advanced technological processes to ensure world-class quality. Every product undergoes strict quality control standards. To enhance safety, the filter pouches of chaini khaini are manufactured with German technology. For additional freshness and authentic flavor, the pouches are laminated using a special processing technique. Each ingredient in the pouch undergoes stringent quality checks, ensuring the finest filter pouch offering worldwide.